Murcar Links Golf Club
Faced with declining membership, this famous North east links approached Covey McCormick to plan and implement a new membership drive. 'Make Murcar your home of golf' was our campaign platform and with a modest budget spent across press, radio, door-to-door leafleting, and posters in retail outlets, Murcar held a very successful Open Day resulting in full membership for the first time in years. The campaign was held up as an example by the Scottish Golf Union of what golf clubs can do to arrest declining memberships.
