ARCHIE Foundation breaks record donations from TV commercial.
The ARCHIE Foundation has seen direct donations break all previous records in one day as a result of its DRTV campaign, exceeding all expectations.
The commercial, which was created by Covey McCormick, is currently airing on STV North has attracted record donations from across the Grampian area, Orkney and Shetland and has even received its first donation from the Western Isles.
"It's incredible how the campaign is really taking off," a delighted David Cunningham, Archie Foundation’s Director of Fundraising, commented. "So many people are talking about it now and we're seeing a steady stream of regular donors signing up too suggesting a much stronger brand presence across the whole population.
"The commercial is really starting to work for us and is placing The ARCHIE Foundation right at the front of people’s minds in a very professional and positive way."
Neil Haston, Creative Director of Covey McCormick said, " The commercial promotes the ARCHIE Foundation’s main campaign appeal message, 'Making the Difference', and with the success of the campaign, we will be making the difference to thousands of young people across the region who will benefit from the huge generosity of the public.”
