Advertising that gets you noticed
Outstanding creative that makes a powerful statement. It’s the difference between getting noticed and going unseen, while your competitors get all the attention. But great advertising is not just about brilliant creative. Effective media planning and selection are equally important, mixing media to reach the widest possible market so that your advertising has the impact, reach and coverage it deserves.
Covey McCormick provides a full creative and media planning services for professional advertising campaigns that achieve results. After all, it's what we have been doing successfully for our clients for over twenty years.
Press advertising
We design effective advertising for press and magazines. At Covey McCormick we understand how to appeal to the desires and emotions of readers, we know where to position ads so that they are seen, and we know what to say and how to say it so that your message gets across. It takes years of experience to write and design effective press advertising.
TV advertising
Getting your message across effectively in ten, twenty or thirty seconds is where Covey McCormick excels. We have planned and created many successful TV advertising campaigns for our clients. It all starts with a good brief to create a storyboard and script before working with production companies to bring it all to life. Have a look at some of the TV commercials we have produced for Finnies the Jeweller, Gillies furniture stores, the Archie Foundation and The Press and Journal.
Radio advertising
So much to say and so little time to say it. Radio advertising can be a real challenge but done well it can be very effective. Covey McCormick knows how to shape a message, deliver a radio script that gets across the offer in a clear, concise, fun and memorable way. We also understand how to buy radio advertising so that your commercials get the coverage, frequency and exposure they require.
Outdoor
Outdoor can be a very impressive form of advertising. Covey McCormick has used billboards, Adshels and 6-sheets, bus sides and rears, street furniture and airport panels as the perfect platform to advertise our clients' products and services. It’s highly cost effective, gets you noticed and complements other forms of advertising to give you a hard-working, integrated advertising campaign.
